Tag Archives: The What The Hell Effect

Banting Diet Weight Loss Strategies, Why Diets Fail, The What The Hell Effect

In this article about weight loss strategies, why diets fail, the what the hell effect, is interesting human psychology. If we believe we have broken our diet we tend to go over board.

Research constantly shows that diets cause weight gain. One of the reasons for this is the restriction of food type intake, eg no carbohydrates. This leads to temptation which we can all resist in the beginning but we eventually succumb to the pressure from others and from our own desires.

Once we give in the ‘what the hell‘ effect comes into play. We feel that since we have cheated and broken our diet, what the hell we might as well give in completely.Weight Loss Strategies, Why Diets Fail, The What The Hell Effect pizza-slice

Research carried out in Toronto University showed that students who believed they had cheated on their diet are more likely to pig out on cookies.

The experiment went as follows.

Weight Loss Strategies, Why Diets Fail, The What The Hell Effect cookie tastingThe female students, some on diet others not, where given a slice of pizza. Each piece was the same size. Some women saw another person with a much smaller slice than theirs. All the students were asked to taste test cookies afterwards. The students not dieting and those that didn’t see the person with the smaller slice ate a small number of cookies, enough to taste. But the others who saw the smaller slice ate more cookies than everyone else. They believed that they had broken their diet so ‘what the hell’ and they pigged out.

So the moral is do not be too strict on yourself that you will feel guilty if you break your diet. If you do break your diet, just accept it and carry on.

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